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From rock 'n roll to new media Add to ...

At 35, Joel Krass has crammed a lot into his working life. Armed with a bachelor's degree in classical studies from the University of Western Ontario and an electric guitar, he has been a minor rock star in the United States with his band Headstrong, opening for acts like Tommy Lee and Em-N-Em and even cutting a tune called Adriana, which reached No. 15 on the charts.

When Napster and other free downloads devastated the music industry, he founded an online poker supply site, which made great money from ads for online gaming sites, he says. When government regulation banned those sites in 2006, he knew yet another life change was vital.

Today, Mr. Krass is in his second year of an MBA in Broadcast and Media Management at the Schulich School of Business.

Why?

"My life has given me the lower-level hands-on experience; what I want now are the skills and insight you get from the top down," he says. "I can see going back to being an entrepreneur in new media, but this time I want every edge that MBA is going to give me."

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