Vote: Should a business school case study be about pop culture? Add to ... Published Tuesday, Jan. 17 2012, 5:26 AM EST Last updated Thursday, Mar. 01 2012, 10:50 PM EST 9 comments Print AA Should a business school case study be about pop culture? Yes, things like music and film are big business No, students need to learn about running companies Depends, but definitely not if it's about vampires 0% 0votes Yes, things like music and film are big business 0% 0votes No, students need to learn about running companies 0% 0votes Depends, but definitely not if it's about vampires