Go to the Globe and Mail homepage

Jump to main navigationJump to main content

green find job enter button (Artur Marciniec/Getty Images/iStockphoto)
green find job enter button (Artur Marciniec/Getty Images/iStockphoto)

Book Excerpt

Keep a squeaky-clean online reputation Add to ...

In order to guarantee your income, the facts clearly require a new job search strategy. This is why I created the concept of the ProfessionaliBrand to differentiate it from your PersonaliBrand. As you now can clearly understand managing your professional image online and ProfessionaliBranding are critical to your employability. Influencing the professional message about you so others don’t create one for you is also critical to your future success in getting hired. How do you determine what message your ProfessionaliBrand should clearly communicate? Well, that is easy. You have already done all the work.

As you have now come to realize, a ProfessionaliBrand that is managed, can help you; left unmanaged it can hurt you, and having none leaves employers to form their own opinion of your personality, sociability, and technical savvy. Many employers want technically savvy professionals and they are using Recruiting 3.0 as the vehicle to find them, so if they cannot find you online, they most likely will not be calling you.

Your goal is to build a ProfessionaliBrand that is so compelling that it acts as an irresistible offer so that employers will find you and offer you jobs, so you never, ever have to look for a job ever again.

Developing a compelling ProfessionaliBrand is about announcing and promoting to the world the unique professional you, what you do, why you do it, and how you do it. It is about making your SCA come alive publicly by leaving an extended, impactful Internet footprint in an engaging manner so that it is viewed frequently. It is about telling the world’s employers what you love to do and how you can make the world a better place by doing your best. It is about getting paid for doing what you love, doing what fits for you, and not compromising on your values and driving forces. It is about being open and flexible to entertain any offer where your uniqueness can benefit others. It is about being a proactive job searcher. It is akin to putting your job search on steroids, 24/7, each and every day, forever, without actually looking for a job but rather being open (proactive) to entertain offers. It is about making the online you so attractive that you become a candidate to those employers that are alerted to you rather than you having to chase jobs through the conventional applicant route.

ProfessionaliBranding is also about communicating a consistent and reliable message throughout all your channels. Your channels include email, LinkedIn profile, iResumePro with unique domain name, Internet video resume, social media sites, Facebook, Twitter, Google+, blog, and many others. Building an effective irresistible offer through ProfessionaliBranding takes time. It is like planting a seed: You need to find a spot, till the soil, water and enrich the soil, plant your seed, and then protect and provide for your seed and young plant before it turns into a viable and robust plant. You cannot expect to plant a seed today and harvest tomorrow. The same is true with developing your ProfessionaliBrand. The quicker you get started, the quicker you will reap the harvest of being offered jobs.

Single page

Follow us on Twitter: @Globe_Careers

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories