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Forget meeting for lunch, the latest craze is networking at the gym
Forget meeting for lunch, the latest craze is networking at the gym

Working out

Sweatworking beats out networking Add to ...

The room is dark and hot and the music goes thump, thump. On the floor below me, a little puddle of sweat is forming. By my side is a man and under him is an even bigger puddle of sweat. His name is Bond: Andy Bond, the ex-head of Asda.

With us in this basement dungeon is a second man who is shouting: Push! Nice! Keep it! A little harder! Push! Push! Push! Good! What I am doing here is trying out the latest craze – sweatworking. Cool business people have found that the hottest place for getting to know each other is the gym: it is efficient and healthy and makes people bond tightly. Lunch is no longer for wimps. It’s for blimps.

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