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Direct language is the best approach to getting meaningful results. (Comstock/Comstock)
Direct language is the best approach to getting meaningful results. (Comstock/Comstock)

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Choose words that will prompt action Add to ...

Meaningful words stated in the declarative mood, assertively, and positively are more likely to beget meaningful actions, says Harvard Business Review.

“Meaningless phrases, such as ‘To be honest’ and ‘Like I said,’ often creep up in meetings and presentations. Using these expressions undermines your credibility.

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Try replacing this filler language with meaning by doing the following:

Switch from conditional to declarative

Couching statements with phrases like ‘I believe’ or ‘We think’ weakens your argument. Strengthen your points by cutting to the chase. If you must use the conditional, try the stronger ‘We’re confident’ or ‘We expect.’

Be positive

Negative statements sound defensive and fail to provide information. Instead of saying ‘What we’re not is …’; tell your audience exactly what you are.”

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