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Curate your online presence Add to ...

You can enhance your online presence by putting out the kind of content that goes beyond pet photos and establishes you as an expert, says . Just don’t tell your dog.

“Social media is not just for socializing. When handled correctly, you can use it to enhance your personal brand, establish your expertise, or demonstrate your digital fluency.

Commit to using social media for professional reasons and be proactive about managing your activity and image.

Consider what potential employers or colleagues will see - you don’t want them to discover only pictures of you and your dog, or worse.

Make sure at a minimum you have a LinkedIn account with a completed profile. Try tweeting or blogging about your area of expertise, thereby creating content that others can forward, retweet, or repost. This can help you establish yourself as an expert.”

 

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