Here are some key questions to get your new year started, from consultant Donald Cooper in his newsletter:
–What are the three most important things we need to do to improve or build our business this year so that we achieve our profit commitment?
–What are three things that we do that tick off our customers, and what will we do to eliminate them?
–What are three important things that any of our competitors do better than we do, and what will we do so that we’re clearly better than them?
–What three extraordinary things could we do to make doing business with us not all about price?
–What three gutsy things will we do to more effectively promote our business and communicate our total value offering?
–What are the three biggest expense items on which we can save money, and how will we do it?
–What are three things we can do to become “greener”?
–What are three things we can do to sharpen internal communication, improving clarity about our commitments to customers, to each other and to the bottom line?