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Finding the right path can take time. (Michele Piacquadio/Getty Images/iStockphoto)
Finding the right path can take time. (Michele Piacquadio/Getty Images/iStockphoto)

Power Points

To get unstuck, just take any path Add to ...

When you’re stuck, don’t wait for the right answer or perfect path to reveal itself. Instead, entrepreneur Seth Godin advises, the way to get unstuck is to start down the wrong path right now, and expect that step by step, you’ll find the right track. Seth’s Blog

Marketers need to track patterns

Research by two academics found that even individuals who love a certain food category such as yogurt or frankfurters often have periods of no consumption, or shift between low and high purchasing patterns. Sungho Park of W.P. Carey School of Business and Sachin Gupta of Cornell University say marketers need to track such patterns because where cyclical buyers are in their purchasing pattern will determine the effectiveness of sales promotions. For example, promoting yogurt to consumers at the high point of their purchasing cycle led to an 89-per-cent increase in the promotion’s impact. Knowledge@WP Carey

More Related to this Story

Don't be afraid to change your mind

Amazon CEO Jeff Bezos says people who are right a lot are people who often change their minds. The smartest individuals consistently revise their understanding. 37Signals.com

Getting back to familiarity with Windows 8

With Windows 8 lacking a start-up button and start menu, tech columnist Rick Broida suggest downloading Pokki or Start8 to return you to familiar territory. PC World

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