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chapter 1 (Oleksandr Staroseltsev/Getty Images/iStockphoto)
chapter 1 (Oleksandr Staroseltsev/Getty Images/iStockphoto)

Power Points

Try a little story telling to improve sales Add to ...

Marketing, we’re repeatedly told, is story telling, but marketing consultant Drew McLellan says we’re failing because our stories don’t evoke an emotion, don’t use data to lend credibility, take prospects on a journey as happens in so many great stories, and too often doesn’t include a next step or call to action. Drew’s Marketing Minute

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Use shapes for your to-do list

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Send must-read items right to your device

If you encounter something long to read on the Web that you prefer to tackle on your Kindle, tech columnist Rick Broida says you can use a handy extension on Firefox or Chrome (and in the near future, Safari) to send it to the eReader. Settings with the extension determine which device it should go to and whether or not to bother archiving it in your Kindle library. PCWorld.com

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