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Pedestrians walk past a Couche-Tard convenience store in Montreal. (CHRISTINNE MUSCHI/REUTERS)
Pedestrians walk past a Couche-Tard convenience store in Montreal. (CHRISTINNE MUSCHI/REUTERS)

Couche-Tard says store rebranding has boosted Europe traffic Add to ...

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Alimentation Couche-Tard Inc. says its decision to rebrand all its convenience stores outside Quebec under the Circle K banner is having a surprise effect in Europe: More people are visiting its revamped locations there than before.

“Our global Circle K brand rollout continues to proceed as planned and continues to gain momentum both in North America and Europe,” Couche-Tard chief executive officer Brian Hannasch said on a webcast to discuss second-quarter results, adding Europe was pegged as a “high-risk” market at the beginning of the renaming process.

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