The oil industry has spent millions on marketing, hoping to convince Canadians of the oil sands' benefits
Enbridge Inc. has spent $5-million since the beginning of 2012 on ads for its Northern Gateway project, which is going through a Joint Review Panel process and has been fiercely opposed by some First Nations and coastal residents. Here are two of Enbridge's Northern Gateway ads.
The Canadian Energy Pipeline Association is now spending $2.5-million annually on an array of advertising, including a visually compelling paper clouds TV ad that suggests pipelines are as important as highways or railroads in maintaining national connections over vast distances.
Cenovus Energy Inc., one of Canada’s largest oil sands companies, has been running advertisements since its inception (it was created in 2009 when Encana Corp. was split into two companies) to explain the company and the oil sands industry.
The Canadian Association of Petroleum Producers declined to give an exact figure but also says it has spent millions on TV, print and online advertisements each year since 2010. Here's a video on hydraulic fracturing uploaded to CAPP's YouTube page in December, 2012.