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Difficulties finding a high-quality copy of the "Caramilk Secret" TV ad, a piece of Canadian ad history, highlights the need for a reliable archive of commercials.
Difficulties finding a high-quality copy of the "Caramilk Secret" TV ad, a piece of Canadian ad history, highlights the need for a reliable archive of commercials.

Adhocracy

From iconic to obscure: the push to save Canadian commercials Add to ...

It’s so famous many consumers may not even know it’s Canadian. One of the original “Caramilk Secret” commercials, it is the only ad from this country to make it into the Hall of Fame of the coveted Clio awards in the United States.

It’s also exactly the type of campaign destined to be preserved in the budding collection at the new online Canadian Advertising Museum, which is looking to honour Canada’s best campaigns throughout history.

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