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Some of the strongest brands use celebrity CEOs to connect with consumers, from Oprah Winfrey and Martha Stewart to Bill Gates. Click on the link underneath this gallery to read more.
Apple's Steve Jobs with the iPhone
(PAUL SAKUMA/PAUL SAKUMA/AP)
Oprah Winfrey is ending her long-running show this season.
(Kiichiro Sato/Kiichiro Sato/Associated Press)
(Lauren Victoria Burke/AP Photo/Lauren Victoria Burke)
Microsoft Corp. founder Bill Gates now controls more than 46 million CN shares, or 10.04 per cent of the Montreal-based railway.
(Ryan Pierse/2009 Getty Images)
Facebook founder Mark Zuckerberg puts a coat on before walking to a rehearsal at the California Museum for the Annual California Hall of Fame induction ceremony in Sacramento California, December 14, 2010. Zuckerberg, founder and chief executive of The Facebook social networking site that has more than half a billion users, was named Time magazine's 2010 Person of the Year on December 15. Time defines the Person of the Year as the person who, for better or for worse, does the most to influence the events of the year. Photo taken December 14, 2010. REUTERS/Hector Amezcua/Pool (UNITED STATES - Tags: IMAGES OF THE DAY PROFILE MEDIA)
Biz Stone, Co-Founder, Twitter, participates in the "Sometimes a Great Notion: How Top Innovators Think" panel at the 2010 Milken Institute Global Conference in Beverly Hills, California April 27, 2010.
(PHIL McCARTEN/REUTERS/Phil McCarten)
Larry Page, left, and Sergey Brin
(BEN MARGOT/BEN MARGOT/AP)
(BRENDAN MCDERMID/REUTERS/Brendan McDermi)
June 2, 1987. Dave Nichol, president of Loblaw International Merchants, pours some President's Choice Cola. 'When Dave Nichol wanted a Coca-Cola clone a food company was only too happy to foot the bill for testing.
(James Lewcun/James Lewcun/The Globe and Mail)
(Ryan Enn Hughes for The Globe and Mail)