'An American Revolution'
This slogan launched in 2003 with a Michael Bay-directed commerical set to classic rock anthem Magic Carpet Ride by Steppenwolf. In it, different Chevy models rode through U.S. cityscapes and across dusty country expanses, loading one by one on to a truck’s car carrier. Along the way, they turn the heads of a cowboy, a group of kids playing baseball, and some young friends riding along in a muscle-car-era Chevelle SS. The slogan was retired in 2010.
'The Heartbeat of America'
A common slogan especially in the 1980s and ’90s. It was printed on the company’s race cars, as shown in one ad. Chevrolet was positioned as a cornerstone of the American lifestyle. In the ads that used this slogan, images of cowboys, farmers and U.S. flags were common.
'Baseball, hot dogs, apple pie and Chevrolet'
A classic slogan used for years, which placed Chevrolet among the most American of icons. Ads referred to the brand as “America's favorite car,” and set it squarely “in the good ol’ U.S.A.” Last year, the company renewed that old jingle in a series of ads designed to promote its marketing ties to Major League Baseball. One of the spots featured Detroit Tigers pitcher Justin Verlander singing the nostalgic tune, and all those ads finished with the “Chevy Runs Deep” tagline.
'See the USA in your Chevrolet'
The ultimate classic Chevy tagline dating back to the 1950s. The company inked a deal with Dinah Shore, who sang the jingle for years. In a product placement that was about as subtle as a baseball bat to the head, the cast of Glee revived the song in a splashy number on their 2011 post-Super Bowl episode. The plot explaining this involved some sort of diabolical scheme by the cheerleading coach to take the group out of the competitive circuit. Suffice it to say that Lea Michele is no Dinah Shore.