It’s so famous many consumers may not even know it’s Canadian. One of the original “Caramilk Secret” commercials, it is the only ad from this country to make it into the
Hall of Fame of the coveted Clio awards in the United States.
It’s also exactly the type of campaign destined to be preserved in the budding collection at the new online
Canadian Advertising Museum, which is looking to honour Canada’s best campaigns throughout history.