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A man using his smartphone on Toronto’s Bay Street in 2014. (Fred Lum/The Globe and Mail)
A man using his smartphone on Toronto’s Bay Street in 2014. (Fred Lum/The Globe and Mail)

MARKETING

Canadian ad dollars to soon favour mobile over desktop Add to ...

While it is true that there is really just one Internet that serves both mobile and desktop browsers and apps, brand spending tends to treat them as separate platforms with different strengths and wildly different pricing. Mobile ad spending has been growing at a faster clip than desktop in recent years and analysts at eMarketer are now predicting that in 2017 mobile will finally grab the majority of the projected $5.2-billion digital ad market in Canada. They also project that by 2018 mobile could take the lead in Canada’s total media ad market, surpassing television as the top-earning platform.


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