The proposed $36-billion (U.S.) mega-merger of Potash Corp. of Saskatchewan Inc. and Agrium Inc. is a bid to create a Canadian giant in the fertilizer market. It is also a union of two thoroughly boring brands.
One is literally named for the thing it sells and the location of its headquarters. The other is slightly more creative – named for a reference to agriculture with the “ium” suffix meant to symbolize “a close connection to the earth.” A key decision in the merger is still unknown: What will the new company be called?
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