Go to the Globe and Mail homepage

Jump to main navigationJump to main content

From left, Michael Gilday, men’s short track speed skater, Steven Stamkos, men’s ice hockey player, Marie-Eve Drolet, women’s short track speed skater, Greg Westlake, men’s ice sledge hockey player, and Hayley Wickenheiser, women’s ice hockey player. (Samsung)
From left, Michael Gilday, men’s short track speed skater, Steven Stamkos, men’s ice hockey player, Marie-Eve Drolet, women’s short track speed skater, Greg Westlake, men’s ice sledge hockey player, and Hayley Wickenheiser, women’s ice hockey player. (Samsung)

Samsung announces marketing plans for Sochi Winter Games Add to ...

Samsung Canada has revealed its marketing plans around the Sochi Games.

As both a global marketing partner of the International Olympic Committee, as well as a Canadian Olympic Committee sponsor, the company will be using the Games primarily to promote its smartphone and tablet devices.

On Monday, Samsung revealed that its Canadian Olympic campaign slogan will be “Bring It Home,” and that it will include a website with updates on Canadians at the Games, and a contest to send Canadians to Sochi as “mobilers” who will cover the Games for Samsung. The company will also do a nationwide tour called “Notes from Home” that will invite people to use its Galaxy smartphones and tablets to send messages to athletes.

More Related to this Story

Monday’s announcement also included Samsung’s sponsorship of five Canadian athletes, who will act as “brand ambassadors”:

– Steven Stamkos, men’s ice hockey

– Hayley Wickenheiser, women’s ice hockey

– Greg Westlake, men’s ice sledge hockey

– Marie-Eve Drolet, women’s short track speed skating

– Michael Gilday, men’s short track speed skating

Follow on Twitter: @susinsky

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories