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Bull's Eye the dog, the mascot of Target chain stores, arrives at the red carpet of the 2008 Billboard Latin Music Awards in Hollywood, Florida, April 10, 2008. (CARLOS BARRIA/REUTERS/Carlos Barria)
Bull's Eye the dog, the mascot of Target chain stores, arrives at the red carpet of the 2008 Billboard Latin Music Awards in Hollywood, Florida, April 10, 2008. (CARLOS BARRIA/REUTERS/Carlos Barria)

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Target's advertising legacy so far Add to ...

As its entrance into the Canadian retail landscape is finally near, Target will be releasing its first Canadian TV ad campaign during the Oscars this Sunday, the beginning of a marketing push to establish the brand here. What can Canada expect from Target’s advertising in the coming months and years? Here is a look at the elements of its marketing legacy so far.

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