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A Toronto-Dominion Bank (TD) sign is seen outside of a branch in Ottawa, Ontario, Canada, May 26, 2016. (Chris Wattie/Reuters)
A Toronto-Dominion Bank (TD) sign is seen outside of a branch in Ottawa, Ontario, Canada, May 26, 2016. (Chris Wattie/Reuters)

TD seeks to adapt marketing for the digital banking age Add to ...

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Toronto-Dominion Bank’s marketing strategy has long rested on the importance of customer service. But do advertisements based on comfy green chairs and longer branch hours need a refresh when bank customers use their smartphones?

It’s a question that’s top of mind for Theresa McLaughlin, TD’s relatively new chief marketing officer.

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