Go to the Globe and Mail homepage

Jump to main navigationJump to main content

AdChoices
A Toronto-Dominion Bank (TD) sign is seen outside of a branch in Ottawa, Ontario, Canada, May 26, 2016. (Chris Wattie/Reuters)
A Toronto-Dominion Bank (TD) sign is seen outside of a branch in Ottawa, Ontario, Canada, May 26, 2016. (Chris Wattie/Reuters)

TD seeks to adapt marketing for the digital banking age Add to ...

Subscribers Only

Toronto-Dominion Bank’s marketing strategy has long rested on the importance of customer service. But do advertisements based on comfy green chairs and longer branch hours need a refresh when bank customers use their smartphones?

It’s a question that’s top of mind for Theresa McLaughlin, TD’s relatively new chief marketing officer.

Report Typo/Error

Follow on Twitter: @dberman_ROB

Also on The Globe and Mail

Fintech company FinanceIt acquires TD Bank's home improvement financing unit (BNN Video)

Next story

loading

Trending

loading

Most popular videos »

More from The Globe and Mail

Most popular