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In this Nov. 20, 2010 photo, cans of Coca-Cola Zero are shown at Homestead-Miami Speedway in Homestead. Fla. (Wilfredo Lee/AP)
In this Nov. 20, 2010 photo, cans of Coca-Cola Zero are shown at Homestead-Miami Speedway in Homestead. Fla. (Wilfredo Lee/AP)

Marketing

The many brands of Bond Add to ...

It’s ironic that a character who’s supposed to be a secret agent should end up as the most conspicuous brand ambassador in all of cinema. And yet, for decades, everything James Bond wore, drank or drove has been bought and paid for by advertisers. Skyfall, the newest Bond film, is no different, and may outdo its predecessors when it comes to marketing saturation. Here’s a look at some of the brands that paid to be in the movie

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