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people have already watched roughly 1.2 billion minutes of ads related to the World Cup on YouTube (KIM HONG-JI/REUTERS)
people have already watched roughly 1.2 billion minutes of ads related to the World Cup on YouTube (KIM HONG-JI/REUTERS)

Top 10 most-viewed World Cup ads Add to ...

Much fuss is made each year over that other game called football, but as it turns out, the Super Bowl of advertising may not actually be the Super Bowl.

When it comes to viewers’ willingness to devour flashy ad campaigns online, the Super Bowl has got nothing on the World Cup. Google Inc. crunched the numbers and found that people have already watched roughly 1.2 billion minutes of ads related to the World Cup on YouTube. That’s four times higher than this year’s Super Bowl ad viewership.

It’s easy to understand why. The Super Bowl is a phenomenon mostly targeted to North American audiences, whereas soccer has a massive worldwide fan base. That means a huge opportunity for brands – especially those tied to sportswear such as Nike and Adidas.

And there’s a trend at play here: advertisers are taking advantage of the unlimited space on the Web to produce longer, more cinematic ads. The 10 most-viewed ads run about three minutes on average (Samsung’s, for example, is significantly longer), compared to a one-minute average for the top Super Bowl ads this year, Google says.

So who has grabbed the most attention? Here’s the top 10, according to Google:

1) Activia

La La La (Brazil 2014)

Star power: Shakira, Carlinhos Brown

Views on YouTube (as of Wednesday evening): 133.9-million

2) Nike

Winner Stays

Star power: Cristiano Ronaldo, Wayne Rooney, Zlatan Ibrahimović, Andrés Iniesta, and more

Views: 79.7-million

3) Samsung

The Training

Star power: Cristiano Ronaldo, Wayne Rooney, Lionel Messi, Radamel Falcao, and more

Views: 54.3-million

4) Nike

The Last Game

Star power: Cristiano Ronaldo, Wayne Rooney, Neymar da Silva Santos Júnior, Zlatan Ibrahimović, Andrés Iniesta, and more

Views: 48.4-million

5) Adidas

The Dream: all in or nothing

Star power: Lionel Messi, Dani Alves, Luis Suárez, Mesut Özil, Robin van Persie, and more

Views: 35.2-million

6) Itaú (bank)

Mostra tua força Brasil

Star power: Brazilian musicians Jair Oliveira, Wilson Simoninha, Fernanda Takai, Paulo Miklos

Views: 17-million

7) Adidas

House Match

Star power: David Beckham, Zinedine Zidane, Gareth Bale, Lucas Moura

Views: 16.2-million

8) Castrol

Neymar Jr. v Ken Block

Star power: Neymar da Silva Santos Júnior, rally driver Ken Block

Views: 15.5-million

9) Nike

Risk Everything

Star power: Cristiano Ronaldo, Neymar da Silva Santos Júnior, Wayne Rooney

Views: 14.9-million

10) Beats by Dre (now owned by Apple)

The Game Before The Game

Star power: Neymar da Silva Santos Júnior, Serena Williams, LeBron James, Thierry Henry, Rio Ferdinand, Javier Hernández Balcázar a.k.a. Chicharito, Mario Gotze, Robin van Persie, Lil Wayne, Luis Suárez, Nicki Minaj and more

Views: 15.3-million

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