In its lucrative roster of athlete endorsements, Nike Inc. is no stranger to scandal. But while it was not scared off by sexual assault charges, a dog-fighting scandal, or a formerly squeaky-clean celebrity cheating on his wife, it is drawing the line at cheating in sport.
The global sports brand released a strongly worded announcement on Wednesday that ended its business relationship with Lance Armstrong, one week after a U.S. anti-doping agency made public the doping evidence it used to strip him of his Tour de France titles.
Here are nine of Lance Armstrong's Nike ads.