The sovereign debt crisis in Europe has claimed an unexpected casualty – the price of cocoa.
Europe is the largest consumer of cocoa, the bean used to manufacture chocolate, and worries about a slowdown in the region’s consumption combined with a bumper crop in West Africa, the main supplier, has pushed prices to their lowest point in three years.
“The cocoa bean market is vulnerable to economic contraction,” said Keith Flury, commodity analyst at Rabobank, who added that cocoa consumption fell in Europe and the U.S. following the previous financial crisis in 2008.
From Belgium to Switzerland, chocolate manufacturers across Europe, which accounts for 40 per cent of global demand, have stepped back from the market in recent months, traders said.
The benchmark Liffe March cocoa contract hit a low of £1,414 ($2,251) a tonne on Monday, the lowest level since December, 2008, down 42 per cent from last year’s peak. Consumers would not see a corresponding fall in chocolate prices for several months, if at all, since manufacturers often absorb price swings.
Cocoa prices hit a 33-year high last year on the back of a disappointing crop in the Ivory Coast – which supplies two-fifths of the world’s cocoa – caused by low fertilizer use and aging trees, as well as worries that farmers would abandon plantations or switch production from cocoa to rubber. The halt in exports due to the country’s political chaos earlier this year further added to supply worries.
Prices started sliding when the Ivory Coast returned to the export market following the end of a four-month power struggle between the leaders of two parallel governments. Heavy rainfall caused by the weather phenomenon La Nina led to a large crop.
As a result, analysts expect overall supply in the 2010-11 season, which has just ended, to outstrip demand by a record 400,000 tonnes, compared to earlier estimates which ranged from a 100,000-tonne supply deficit to a surfeit of 100,000 tonnes.
Traditionally, chocolate manufacturers have bought cocoa at this time of the year, but the political turmoil in the Ivory Coast drove most to cover their needs in the futures market much earlier. According to data from the U.S. Commodity Futures Trading Commission, chocolate and confectionery makers started to buy heavily from the second half of last year. Since June, 2010, they have boosted their “long” positions – or insurance against a rise in prices – almost threefold.
For the 2011-12 season which started in October, forecasts range from a small deficit to a small surplus, with analysts and traders hoping that Asian demand will take up the slack left by the U.S. and Western Europe.
Although the rise in prices last year offered farmers an incentive to fertilize the cocoa trees, helping boost crop yields, the fall in prices could now have the opposite effect, as farmers lose their incentive to produce cocoa. Jonathan Parkman, head of agriculture at brokers Marex Spectron warned: “I don’t think we are far from the price where it becomes insufficient to encourage farmers to look after their trees.”
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