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Britain’s Diageo PLC, the world’s biggest alcoholic drinks group, is the maker of such brands as J&B whisky, Baileys liqueur and Ciroc vodka. Here are a few of its globally marketed 'strategic brands' (all sales, 2011):
JOHNNIE WALKER (whisky)
CROWN ROYAL (whisky)
TANQUERAY (gin)
SMIRNOFF (vodka)
GUINNESS (beer)
CAPTAIN MORGAN (rum)
JOSE CUERVO (tequila)
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