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Alain Bouchard, founder and executive chairman of the board, of Alimentation Couche-Tard, poses outside a store in Laval, Quebec September 30, 2016. (For The Globe and Mail/Christinne Muschi)
Alain Bouchard, founder and executive chairman of the board, of Alimentation Couche-Tard, poses outside a store in Laval, Quebec September 30, 2016. (For The Globe and Mail/Christinne Muschi)

King of convenience: How Couche-Tard’s Bouchard built an empire Add to ...

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Alimentation Couche-Tard Inc. once tried to buy retail colossus 7-Eleven Inc. Now the Laval, Que.-based merchant of gum and gasoline is locked in a fight with its Japanese-owned rival for global convenience store supremacy.

The revelation is contained in a soon-to-be-released biography outlining the story of Couche-Tard founder and executive chairman Alain Bouchard. Titled Daring to Succeed, the book chronicles Mr. Bouchard’s little-known climb from poverty living in a trailer with five siblings to the top echelon of Canadian business.

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