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Reuters Breakingviews delivers agenda-setting financial insight. Its global correspondents react to stories as they develop, delivering sharp and provocative commentary on big financial news as it breaks. Click here to read more international insights.

By taking a big bite out of the U.S. stock market, Apple is inadvertently seeding the appetite for equity. While the iPad maker’s recently supersized $50-billion (U.S.) buyback program may be unique in its scale as the largest of all time, it also typifies one of the big challenges facing investors seeking to deploy their money.

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