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Can Amazon hookup light a fire under BlackBerry? Add to ...

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The reality of the smartphone business is that your device is only as good as the apps that run on it. BlackBerry Ltd. was very late coming to this realization – at the cost of its once-dominant market share. The company’s new partnership deal with Amazon.com Inc. will deliver a high-speed upgrade to one of BlackBerry’s most glaring deficiencies – but like with practically everything the Canadian mobile-device maker does, the question is whether it’s too late.

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