Go to the Globe and Mail homepage

Jump to main navigationJump to main content

AdChoices

China’s Alibaba storms America’s retail gates Add to ...

Subscribers Only

The world has officially shifted on its axis, as China’s leading e-commerce firm takes aim at the U.S. retail market.

Alibaba Group Holding Ltd.’s launch on Wednesday of a direct-to-consumer website called 11 Main reverses the long tradition of Western giants trying to carve out a slice of the Chinese consumer market. Now, one of China’s top companies is laying plans to win a place in the heart of American shoppers.

Report Typo/Error

Follow on Twitter: @IanMcGugan

 
  • Amazon.com Inc
    $907.62
    0.00
    (0.00%)
  • Updated April 25 4:00 PM EDT. Delayed by at least 15 minutes.

Topics

Next story

loading

Trending

loading

Most popular videos »

More from The Globe and Mail

Most popular