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Social media stocks up 90%. Here's how to play them Add to ...

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Facebook stock has poked its head above issue price and rumblings about a Twitter Inc. initial public offering are reaching a crescendo. Investor disgust at the Facebook offering has faded and the recent strong performance in the social media sector has investors asking whether insanely high profitability levels justify taking a position in this sector. The answer is yes, but not at any price.

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