Go to the Globe and Mail homepage

Jump to main navigationJump to main content

AdChoices

Unilever waves white flag in good-for-you food crusade Add to ...

Subscribers Only

For Unilever, it was a very big adventure: functional foods. Products that not only filled your stomach but improved your health, and the star performer was low-cholesterol margarine. For more than a decade the soap-to-soup combine has been urging consumers to switch from butter to new oil-based alternatives that contain plant sterols as part of a healthy lifestyle. But in September, Unilever conceded defeat, adding butter to Rama, its leading German spread, in a tacit admission that consumers just don’t believe that marge is as good as butter.

Report Typo/Error

Follow us on Twitter: @GlobeBusiness

 

More Related to this Story

Topics

Next story

loading

Trending

loading

Most popular videos »

More from The Globe and Mail

Most popular