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Vivendi should pump up the volume by selling Universal Add to ...

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Reuters Breakingviews delivers agenda-setting financial insight. Its global correspondents react to stories as they develop, delivering sharp and provocative commentary on big financial news as it breaks.

Will the music ever stop for Vivendi’s bosses? They recently rejected a bid from Japan’s SoftBank for Universal Music, says a person familiar with the matter. The French entertainment and communications conglomerate has been trying, with little success so far, to scale back in telecoms and focus on media. But why not go a step further? Rebuffing this rich, all-cash offer – $8.5-billion (U.S.), the Financial Times says – leaves Chairman Jean-Rene Fourtou with more explaining to do.

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