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Westons’ fast-fashion chain lands in North America Add to ...

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Whenever a big European retail chain announces plans to launch on the other side of the Atlantic, you hear the sound of air sucked through teeth. Eyes roll upwards and someone says “It’s a graveyard.” The casualties are noisy and embarrassing. Marks & Spencer mismanaged Brooks Brothers, Laura Ashley was a disaster and more recently Tesco, the grocer, pulled the plug on its U.S. convenience stores. So, you can expect that the Weston family did their homework before they took on a big downtown site in Boston to launch the first Primark store in the U.S.

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