Go to the Globe and Mail homepage

Jump to main navigationJump to main content

AdChoices

Yahoo's got it wrong. Why become just another media company? Add to ...

Subscribers Only

Yahoo Inc. chief executive Marissa Mayer deserves the plaudits she has won for plugging the holes in a sinking ship and plotting an aggressive course back toward growth.

Since taking the helm in July, 2012, the former Google executive has used acquisitions and a wave of new tools and content in an effort to remake the internet portal into a player in the burgeoning areas of social media, apps for mobile devices, video and even smart TV. Yahoo’s share price doubled last year (although much of that was the result of its stake in the Chinese Internet company Alibaba) and its stock has been outperforming Facebook and other social media stars.

Report Typo/Error

Follow on Twitter: @bmilnerglobe

 
  • Yahoo! Inc
    $41.41
    0.00
    (0.00%)
  • Updated December 9 12:13 PM EST. Delayed by at least 15 minutes.

More Related to this Story

Topics

Next story

loading

In the know

The Globe Recommends

loading

Most popular videos »

Highlights

More from The Globe and Mail

Most popular