Dollarama has many of its suppliers resize their products to fit its price points-yet customers still come out ahead. The first three columns below describe products as they're normally marketed by competing retailers; the fourth shows what would happen if all sizes were pro-rated to Dollarama's size. The four columns on the right compare the pro-rated prices with what Dollarama charges

(Source: Perry Caicco and Mark Petrie, "Dollarama Inc.," CIBC World Markets Inc., November 18, 2009)