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photo by Jordan Donich for the Globe and Mail
photo by Jordan Donich for the Globe and Mail

How counterfeiting affects Canada Goose Add to ...

4

Number of employees who spend a significant amount of their time dealing with fake products.

5

An authentic jacket is recognizable by: its realistic map in the Arctic disc logo; crisp maple leaves, not foliage that looks like cannabis; good seam quality on the hood; accurate spelling on the inside label; and a hologram that’s sewn into every coat.

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100%

Percentage of Canada Goose goods manufactured in Canada. Nearly all fake Canada Goose products are made in China.

20,000

Number of counterfeit and “infringing” Canada Goose products that the British brand protection firm OpSec Security found in the month after they were retained by the company in 2010. Counterfeit jackets filled with “feather mulch” have been found to contain feathers, beaks and feet covered in bacteria and mildew, while hoods have been trimmed with dog and cat fur. Canada Goose uses coyote fur, and goose and duck down obtained as a byproduct of the poultry industry.

Millions

Estimated dollar value of counterfeit Canada Goose goods circulating in any given year. Each day, the firm’s marketing chief receives at least two requests-for-approval from European customs agencies to destroy seized fake products.

3000%

Canada Goose’s growth since 2002

 

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