Report on Business Magazine is now the most-read business magazine in Canada, according to an influential survey on readership.
New data from the Print Measurement Bureau show the magazine claimed 951,000 readers over the age of 18. That is about 8 per cent more than Canadian Business, the flagship business publication of Rogers Media Inc.
The bureau’s survey, conducted in September, 2011, showed a major decline in readership at Canadian Business, which fell 20.8 per cent among adult readers, to 820,000, from the same period a year earlier.
A previous PMB survey in 2011 had showed Canadian Business with a slight edge over Report on Business Magazine, which is published by The Globe and Mail.
ROB Magazine also holds a significant lead over its two main rivals in capturing highly educated, higher-income readers: 543,000 are university graduates. No other business magazine in the country tops 400,000.
The figures come on the heels of another survey that showed strong readership numbers for the Globe’s newspaper and website.