Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Second Cup store manager Jonathan Rich works at his Brampton store, December 23, 2010. (J.P. MOCZULSKI For The Globe and Mail)
Second Cup store manager Jonathan Rich works at his Brampton store, December 23, 2010. (J.P. MOCZULSKI For The Globe and Mail)

Second Cup names former Starbucks executive as new CEO Add to ...

The Second Cup Ltd. (TSX:SCU) has named former Starbucks executive Alix Box as president and chief executive, effective Feb. 24.

The coffee shop chain said Monday she will take over from Stacey Mowbray, who is leaving the company to pursue other opportunities.

Box was most recently senior vice-president for retail at Holt Renfrew.

More Related to this Story

Before joining the luxury retailer she was vice-president of operations for Starbucks company and licensed stores, and responsible for 675 stores across Canada.

“Alix possesses the ideal combination of related retail experience and leadership attributes to lead Second Cup into a new era of success,” Second Cup chairman Michael Bregman said in a statement.

“She has an extraordinary track record and is driven to deliver sustainable, long-term value for Second Cup shareholders and franchise partners.”

Second Cup has more than 350 cafes across Canada.

 
  • SBUX-Q
  • SCU-T
Live Discussion of SBUX on StockTwits
More Discussion on SBUX-Q
Live Discussion of SCU on StockTwits
More Discussion on SCU-T

Topics:

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories