The number of unique visitors to your Web site can be an important factor used by investors to value your business. When they look at the pattern of your Web traffic, they'll want to see it rising over time. They may also look at how your site compares with those of other players in your space.
Are you wondering how you measure up? Visit www.compete.com and enter your URL with those of two comparison companies, and you'll be served a historical summary of unique visitors for each of the sites you input.
If you hear of another company in your category that has just been acquired, take a look at its Web traffic to see how you measure up.
It's free.
Special to the Globe and Mail
John Warrillow is an entrepreneur, author and speaker who has started and exited four companies. He most recently transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to the Corporate Executive Board in 2008. He is the author of Drilling for Gold (Wiley, New York 2002), and in 2008 he was recognized by BtoB Magazine's “Who's Who” list as one of America's most influential business-to-business marketers. Mr. Warrillow is currently working on his next book, Built To Sell: Turn Your Business Into One You Can Sell , due for release on Feb. 1, 2010.
