Ryan Caligiuri is a Winnipeg-based marketing specialist who believes many organizations are wasting their money on ineffective marketing tactics, many professionals and students feel lost because their actions don’t translate into positive results, and all three groups are too comfortable blending in and following the status quo. He is driven by the desire to refocus their efforts on what needs to be done to resurrect the impact of marketing.
Kill creativity to make an effective ad
Your marketing dollars are better spent on communicating vital pieces of information that will lead consumers to make the decision to buy
Shut off 'spray and pray' marketing
Spraying large groups of potential customers indisciminately, then praying someone will take notice, is a useless tactic. Investment marketing pays dividends
Growth comes in just three ways
There may be many different techniques to expand, but they all come back to a trio of core marketing principles
Create your competitive advantage
It requires nothing more than a laser-like focus on finding ways to bring those you serve greater benefit or more distinctive results than what is already out there
Social networkers must reciprocate
Ignore those who engage you at your peril: You can ruin your credibility and damage your brand
Keep stroking clients, or they'll flee
If you want long-term loyalty and financial gain from clients, you'll have to deliver constant, thoughtful and meaningful communication to keep them around
Be an educator, not an egotist
Smart marketers understand a simple concept: It’s always about the client. Stop talking about yourself
Creating a successful referral program
Columnist Ryan Caligiuri on how to gain customers by going beyond traditional advertising
Reputation matters as much as money
Social media is rarely a revenue generator but value can be created in other ways
The sad truth about social media
Who decided that social media was a good way to generate revenue?
