Jeremy Gutsche is the chief executive officer of Trend Hunter Inc., a Toronto-based company that offers the largest collection of cutting edge ideas.
Once a carriage factory, Trend Hunter’s office – located on the second floor of 26 Soho St. – is now a bright brick-and-beam loft, ideal for the dot-com company and its millennial workforce.
But as modern as the space may be, it pays homage to the past with elements like 1960s bubble chairs, vintage typewriters and telephones.
"These retro machines remind us of the importance of innovation and evolution," says Mr. Gutsche.
Besides several meeting rooms, lounges and open space for its journalists and sales people, Trend Hunter’s office also features a bar with marquee lights and a library of design books. "Our bar is important to us because our culture is about fun."
Every Friday, the company hosts a beer party where staff shares their business and personal updates. They even invite alumni, so as the day evolves, “it’s not uncommon to have 50 or 60 people here enjoying our Trend Hunter celebration.”
The weekly ritual has been particularly helpful over the past few years, as the company has expanded.
"[Trend Hunter’s] culture has been as great asset," explains Mr. Gutsche, especially when it comes to recruiting. "We always hire from our own and we’re been able to find the people who have been part of our community."
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