Blogging can be a useful way to update customers, keep staff informed and to differentiate yourself from competitors. But is it right for your business?
In this four-part series from Your Business, we'll examine the businesses that are doing it right, provide you with a checklist of goals to achieve and outline the tools you'll need to get started.
1. Does your company need a blog? A company blog can be an invaluable way to communicate with customers and employees, but does it make sense for your business?
2. Should you go big with your blog? It depends. But the first thing you should do, is focus on making the content relevant and interesting.
3. Electrify your blog with simple tools and plug-ins. Tips and tricks to effortlessly create a dynamic blog
4. Keep your blog out of the bunker. When setting up a blog for your company, always remember: what happens on the Web, stays on the Web