Video: How to sell in a brave new digital world
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Special to The Globe and Mail
Paul Heron is the president of Complex2Clear, a Toronto-based marketing communications firm that does everything from web design to b2b marketing to bid writing for clients like Bombardier and General Motors of Canada.
In this week's new multimedia series, Seal the Deal, Mr. Heron weighs in on the effect of the web on the sales cycle, the role of the salesperson and the types of skills that translate from the old world to the new