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Launch event photos - Hip Street (NARAYANAN MADHAVAN for the Globe and Mail/Narayanan Madhavan / Globe and Mail)
Launch event photos - Hip Street (NARAYANAN MADHAVAN for the Globe and Mail/Narayanan Madhavan / Globe and Mail)

Grow: Narayanan Madhavan

Will India warm up to Hip Street's cool gear? Add to ...

If you want to move into a chaotic, difficult-to-navigate, hyper-competitive market in which profit margins are thin, consider what Hip Street – a digital accessories firm based in Markham, Ontario – is doing in India.

An offshoot of DJP Associates founded in 2002 by Indian-born Moe Kriplani, Hip Street entered its president’s land of origin only last year. But this is not the country he left two decades ago.

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