Ami Richter
Founder, Creative Director at Lug USA / Lug Canada
Ami Richter and her husband Jason are the co-founders of the travel accessory company Lug. Ami is a graduate of the University of Waterloo. Lug, according to the company website "was born with a clever name, clean logo, and an idea to provide travel accessories to savvy globetrotters.
By August 2005, one year after first meeting, Ami and Jason were offering luggage belts and coordinating luggage tags in bright colors—products for smart travelers with spunk. By January 2006 they had expanded to bags. But not just any bags; super smart bags with unrivaled organizational features.
Today, the little brand that tackled travel has since grown to include smart, stylish solutions for everything from work to play to active living everyday—think laptop cases, lunch totes, wallets, beach totes, gym bags, school backpacks, and clever travel gear—all in brilliant color. With a focus on functionality, plus a good dose of fun, the Lug team takes pride in generating fresh ideas for those on the go."
Today Lug has offices in Canada and the U.S.