Do Gen Y consumers prefer to do business with small companies? Are big firms stuck in the past? Do they only care about profits, not customers?
Aiden Livingston thinks so. He's the director of Gen Y Consulting, an international firm that helps businesses reach teens, tweens, and twentysomethings.
Mr. Livingston, born in 1983, also founded the Teach a Man to Fish Project, a non-profit that helps individuals become more self-sufficient through training and education. And he has written for more than a dozen magazines, including Visibility, Sales and Marketing, and Young Money. He is the author of The Secrets of Advertising to Gen Y Consumers (Self Counsel Press, 2010). Read three excerpts from the book here and here and here.
Mr. Livingston joined us to answer your questions on how to effectively advertise to Gen Y consumers: What works and what doesn't. View an archive in the box below.