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Wave Accounting co-founder, president and CEO Kirk Simpson
Wave Accounting co-founder, president and CEO Kirk Simpson

Case study

How to lure top talent to a startup Add to ...



THE CHALLENGE

Soon after co-founding Wave Accounting Inc., a free online accounting application for small businesses, Kirk Simpson realized he had a problem.

His Toronto-based company was gaining traction and the installed base of users was growing, but in order to maintain this trajectory he had to hire great people. And great people are wary of leaving jobs with established companies to join startups, where failure rates run high.

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