Mark Healy
How to match Winners’ winning value model
The retailer ‘always comes to mind’ with its simple proposition: latest brand names for up to 60-per-cent off
MIa Pearson
Keep a rainy-day fund to make a big PR splash
Brands are wise to set aside money for a ‘swoop and save’ or ‘right place, right time’ moment of unexpected reputation-bolstering opportunity
CHRIS GRIFFITHS
Build loyalty by promoting your customers
Promoting customers’ businesses along with your own is a great way to share best practices, reinforce relationships, reward achievements and inspire others to step up their games
Small Business Magazine
Six Canadian companies leading the social media charge
These six Canadian small businesses have built substantial, sustained campaigns with remarkable impact. Here's how they did it, and what you can learn from them.
In Pictures
Winners of Algonquin Outfitters' photo contests
Algonquin Outfitters has been running contests year-round since 1998
Case Study
Organic bakery finds ingredient for success
Spreading the word about the benefits of organic food, Sackville’s Aliper’s Hearth has built a loyal and growing customer base
Mark Healy
How to carve up customers for marketing
There are countless approaches to segmentation of customers, but they can be narrowed down to three generally accepted buckets
Mia Pearson
A toast to two Niagara firms that get brand positioning right
Clearly defined philosophies, quality offerings and consistent communication of them through their products, services and marketing help Tawse Winery and AG Inspired Cuisine stand out from the competition
Ryan Caligiuri
Why one man’s junk mail is another’s marketing treasure
For years, marketers have been bashing direct mail. But it’s time to put it back into your arsenal of weapons and use it wisely
Mark Healy
How to split customer groups for marketing
The ability to do something practical with segmentation is more important than the approach taken to generate it in the first place
