In a world of blogs and social networks, webinars and podcasts, it is easy to forget about the “old school” methods of reaching out to your market, writes marketing expert and Report on Small Business columnist Ryan Caligiuri in his latest column.
While something can be said for the efficiency of online marketing, in-person events, whether a breakfast meeting in a hotel room or a seminar in a large boardroom, have an important place in your marketing plans, he writes.
How to make the most of face-to-face marketing efforts? Mr. Caligiuri was online to answer your questions.
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