Go to the Globe and Mail homepage

Jump to main navigationJump to main content

(PHOTOS.COM)
(PHOTOS.COM)

Earlier Discussion

Ignore loyal followers at your peril Add to ...

With all the talk about engagement in social networking, many users are still ignoring loyal followers when they reach out.

It’s important to remember this simple rule: Reciprocating is crucial. It shows that you’re listening, and that you care about your community. If you fail to respond, you can ruin your credibility and damage your brand.

More related to this story

Your Business columnist Ryan Caligiuri was online to discuss his latest column about the importance of reciprocation in social networking, and field questions from readers. Participate in the box below.

Mobile readers can link here.



<iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=c234fd6de1/height=650/width=460" scrolling="no" height="650px" width="460px" frameBorder ="0" allowTransparency="true" ><a href="http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=c234fd6de1" >Marketing expert Ryan Caligiuri on social media smarts</a></iframe>


Follow us on Twitter: @GlobeSmallBiz

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories